Distribute your press release in Turkey with B2Press online PR service

A view of Istanbul-B2Press online PR service.

In Turkey, brands that have something to say and stories to tell to the press do so through press releases. Online PR services, which offer solutions such as writing press releases, distributing press releases through news agencies and media lists, media monitoring and reporting, stand out as the most cost-effective and efficient option.

In Turkey, press releases are one of the main PR tools most frequently used by brands. The companies produce remarkable press release content, in which they gather news with company developments, new cooperations and opinions regarding the relevant sector. In Turkey, companies that distribute press releases are more likely to increase their visibility on popular news sites.

Moreover, besides national news channels and websites, many foreign media outlets operate in Turkey, whose regional offices are also located in the country. It is therefore safe to say that there is a vibrant media ecosystem in Turkey. A report by the Reuters Institute shows that online platforms, including social media, are the main source of information for 81% of the Turkish audience. While the share of those who get their news via television has increased from 75% to 60% from 2015 to 2021, the share of the written press is 30%.

This vibrant media scene in Turkey is also a great playground for PR agencies, PR firms, and PR services that offer press release writing and distribution solutions. The dominance of online platforms in the industry has fostered the rapid popularization of online PR services, which represent an online business model regarding the provision of solutions such as the distribution of press releases.

Now that we’ve talked about the media ecosystem in Turkey, let’s see why it’s important to issue press releases regularly.

Why is press release distribution important in Turkey?

In Turkey, there are hundreds of PR agencies and firms that provide services to brands of different scales and sizes, in various fields. This proves that the PR industry in the country is strong and communication strategies tend to play a central role in brand interactions with the public. In particular, PR agencies located in Istanbul and Ankara help companies to share their corporate values, products and services, successes and strengths with the press. Companies can get what they want from press release distribution as long as the planning, content, and distribution methods are correct. These expectations include:

Be featured on the most visited news sites: In Turkey, where online media is the primary source of information, being featured in news articles published on the most visited news sites, as well as news disseminated through news agencies, offers many benefits to short and medium term. Many media outlets in Turkey publish content from news agencies as soon as they receive it. Thus, the posts of the brand and company spokesperson can receive many impressions on dozens of different news platforms in the space of just one week.

Reach industrial correspondents via press lists: Online PR services, fully aware of their need to expand their content distribution channels to deliver their services in the best possible way, do so through media lists that include contact details for journalists and media organizations. which focus on specific industries, allowing much more efficient distribution of press releases in Turkey.

Visibility and awareness of the brand: Companies that place press release distribution at the center of their communication strategies and regularly make small investments in this area receive their return on investment in the form of brand visibility and reputation. Considering that consumers search the Internet before purchasing a product or service, being featured on top news websites with press releases in which keywords such as “brand “, “industry” and “spokesperson” are used has a positive effect on sales, even in the short term.

What is the best way to distribute press releases in Turkey?

Public relations agencies have offered the service of press release distribution for years, in addition to other services, to companies of various sizes. However, PR services, which are a product of digital transformation and represent an online way to source and deliver PR solutions, stand out as a much more beneficial option for businesses. This is because PR agencies primarily operate on a monthly or yearly subscription model, which makes these agencies inaccessible to smaller organizations.

In Turkey, the online PR service B2Press offers solutions such as press release writing, distribution, media monitoring and reporting with a service-based model at affordable prices. Here is what B2Press offers for companies looking to distribute press releases in Turkey:

Press release writing: Expert writers in their respective fields write newsworthy press releases in Turkish, which attract journalists’ attention. So, eye-catching content created with the data-driven journalism process is more likely to go viral.

Dissemination of press releases via press agencies: The approved press release is disseminated through Demirören News Agency (DHA), one of Turkey’s leading news agencies. Since the main source of news for many news portals in Turkey is DHA, it doesn’t take long before the press release hits different news websites. The press release then becomes visible in a few minutes.

Possibility to contact journalists directly: In addition to working with news agencies, B2Press uses curated media lists for areas such as agriculture, architecture, automotive, business, entrepreneurship, environment, human resources, l energy, education, music and entertainment, cinema, culture, defence, economy and finance. , including the contact details of the journalists concerned. Press releases distributed as such can end up reaching more than 30,000 journalists from around 25,000 news portals, 244 TV channels and hundreds of newspapers and magazines.

Level 1 media options: Press releases disseminated via news agencies are very likely to be featured on many popular and Tier 1 news portals of various editorial lines such as EnSonHaber, Hürriyet, Sözcü, Mynet, Milliyet, Haberler, Habertürk, Sabah , Haber7, Cumhuriyet, NTV, SonDakika, T24 and Sputnik.

Special files and interviews: Companies that want to further increase the impact of their press release and further contribute to their brand’s visibility can request to publish a slightly more differentiated version of their press release, in which the statements of the brand spokespersons are more intensely elaborated, on news portals such as NTV, Karar, and Dunya. In addition to press releases and special features, (branded) advertising content, backlink content or SEO-optimized articles may be published on these platforms.

Media monitoring for 30 days: As part of the media monitoring service, information such as the websites on which the press release is presented, the equivalent of the advertising budget necessary to create the same impact as the press release and the average number of people who have seen the press release can be monitored and reported on a weekly or monthly basis. B2Press online PR service also offers service-based periodic media monitoring and reporting solutions.

If you want your press release to be featured on more than 50 news portals in Turkey, B2Press can help you. Check our website for prices now.

A case study of press release distribution:

A dessert restaurant in Turkey has announced a project to create NFTs of traditional Turkish desserts. This project was announced to the public following the model of the online public relations service.

The press release distributed via Demirören News Agency (DHA) and sent to media lists was featured on a total of 144 news websites, including but not limited to Habertürk, Cumhuriyet, Haber7 , NTV, Takvim, Posta, Sputnik, Gazete Duvar and Karar. .

The press release was featured on the homepage of 62 news portals and reached a total of 3,173 journalists, translated into English and featured by Daily Sabah. Moreover, actor İbrahim Selim covered the news in his famous YouTube talk show program.

The press release was read almost a million times and its impact was equal to a total advertising budget of $7,000. It was also featured in a total of 5 newspapers including Akşam, Takvim and BirGün.

As a result, this brand used the Turkey press release distribution solution offered by the online PR service B2Press, and now it has achieved increased brand visibility and gained a lasting presence in Google search results. . Besides, he had them all for a specific reason.

Sharon P. Juarez