Radisson accelerates its development objectives in Turkey
Radisson Hotel Group aims to have more than 50 hotels in Turkey by the end of 2023, advancing its target schedule from 2025.
This year, the group aims to strengthen its presence in Turkey by opening 10 additional hotels while introducing its Radisson Individuals and Radisson RED brands in the country.
Last year, Radisson Hotel Group announced plans to have 50 hotels in Turkey by 2025. That year, the group signed six new hotels and opened properties in key locations including Bodrum. In 2022, the group confirmed plans for 40 new hotels, meaning it is now on track to meet its target by 2023.
The growth of Radisson Hotel Group’s portfolio in Turkey will see the launch of the Radisson Individuals and Radisson RED brands in the country, as well as the expansion of Radisson Blu. The group is also allocating additional resources with the expansion of its local support team.
“We expect 2022 to be a record year for growth globally and aim to reach 50 hotels in operation and under development in Turkey by the end of 2023,” said Elie Younes, Executive Vice President and Director of Global Development. “The recent launch of Radisson Individuals and Radisson RED in the country provides more opportunities for our customers and owners.”
“We remain strongly committed to the future tourism potential of the country and are allocating additional resources to our local teams with the addition of people within our commercial and supply teams, as well as a new role to support our owners locally.”
The beginnings of the brand
The Radisson Individuals brand is particularly important to this growth due to its appeal to independent hotels, which represent more than 75% of the existing hotel supply across the country. The Royan Hotel Hagia Sophia Istanbul will open this month as the first Radisson Individuals hotel in Turkey.
The landmark Royan Hotel Hagia Sophia Istanbul will place guests within walking distance of famous attractions such as Hagia Sophia, Topkapı Palace, Blue Mosque and Grand Bazaar. The 48-key property will house two restaurants with Bosphorus views.
Five other properties in the Radisson Individuals pipeline will be located in Assos, Gure, Yalova and Eskisehir and are all expected to open within six to 18 months.
In total, the group continues to establish itself as one of Istanbul’s leading hotel operators with 20 hotels currently in operation and under development. The Radisson Hotel Istanbul Harbiye is set to open near the city’s Taksim district in the coming weeks.
Additionally, the group is expanding its presence in Izmir by opening the 220-key Radisson Blu Hotel, İzmir Bornova and the 106-key Radisson RED Izmir Point Bornova.
“Turkey is a key market, and the recent acceleration in growth demonstrates the strength and relevance of all Radisson Hotel Group brands across the country,” said Ramsay Rankoussi, vice president of development in Africa and Turkey. for Radisson Hotel Group.
“The introduction of Radisson Individuals has demonstrated rapid success as a conversion-friendly brand in a country run by independent hotels. The creation of a local role in Turkey will further support our proximity to all our existing and future partners, but will also demonstrate our commitment to open up more opportunities and have a clear focus on local expansion plans.